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Branding Material 

Brand Logo

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Vector Logo: Black Colorway & Black and White Shadow Colorway

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Typographic Logo: Vice Versa Blotted Typographic Black, White with Black shadow Logo

Vice Versa

vice ver·sa

/ˌvīs(ə) ˈvərsə/

: With the main Items in the preceding statement the other way around: with the order changed: with the relations reversed

Vice versa as a brand is about encompassing the definition of being opposite. We pride ourselves on being different and being for everyone, making clothing for all individuals to feel included with the clothing they wear. The process of creating garments for all gender types to fit and accommodate all body types. We create high quality Unisex/Gender neutral streetwear for all individuals being Vice Versa of the current fashion industry.

 

Labeling and packaging

When Designing Labeling and packaging I focused on simplicity  within the designs and non traditional methods. Using recycled and biodegradable material - following the Vice Versa brand image - being opposite of traditional apparel brands using environmentally friendly packaging. 

Hang Tag: Biodegradable Vice Versa Hang tag with Typographic logo, Company Description, UPC Code

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Packaging: Biodegradable Vice Versa Hang tag with Typographic logo, Company Description, UPC Code

Marketing Assests

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Canvas Tote Bag: Biodegradable Canvas Tote, Graphic Logo with Typographic below 

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Business Card: Front Company Logo, Back Topographic logo, Established Date, Slogan, Website, Email Support

Subway Advertisement: Vice versa Apparel Subway Advertisement New York City

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